How a cloud kitchen quadrupled its sales within a month without spending heftily on marketing
Updated: Jan 6
An entrepreneur from Bangalore started his Cloud Kitchen called Bheemavarma Biryani with high hopes. Quitting his 9-5 job to take up the journey of becoming an entrepreneur isn't an easy one... we all know how the reality hits when we don't see the market responding the way its supposed to our product.
Menu not optimized for sales
Poor brand hygiene on aggregators and social media
No marketing strategy in place
Doing 1-2 orders/day
We started working with Bheemavarma Biryani towards the end of January 2022 when the sales were so low, the business was not even at break even.
We started working in the second week of February and our client decided to opt for our "Done-With-You" marketing service where he was provided with a 360-degree restaurant sales marketing consultation.
Following are the areas we worked on:
Strategy for increasing order value
Strategy for retaining customers
Social Media Marketing
Here's the screenshot of how sales were looking in February. No significant improvement from the last month. We, however, were working to make sure our menu is properly engineered, our foundations are strong & building our USP.
Our experience has repeatedly shown us that spending on marketing should not begin unless our foundations, brand hygiene, and menu are in place. If you wish to get the best results from your marketing efforts, make sure the foundations are strong.
The results were breathtaking. I still remember the first call of our 2nd month together where client told us how he made Rs 11,000 the previous day. In a matter of hardly a few weeks, the sales quadrupled. Here's the proof
PS: Sales data is only till 23rd March. 7 days still to go for the month!
January - 101
February - 133
March - 401
A word from our client
"I am happy with everything, only thing is because of my tight schedule I am unable to provide you with the data you ask for promptly on time. As discussed, once you start taking control of metrics and data monitoring and take a more hands-on role, things will be further optimized.
Working with a thorough professional like you is transformative for our business and we are starting to see a shift already and looking forward to much more"
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