BOTIM, a leading communication app, has carved its niche as a platform fostering seamless connections across borders. Renowned for its user-friendly interface and commitment to bridging distances, BOTIM has become a cornerstone for individuals seeking to stay connected with loved ones worldwide.
Our recent collaboration with BOTIM marked a significant milestone in our journey. The project aimed to amplify the reach and impact of BOTIM's latest campaign, #TheNewMeCalls, leveraging the prowess of digital influencers from two diverse yet vibrant demographics: India and Bangladesh.
The campaign's objective was twofold: to highlight how BOTIM serves as an indispensable tool for fostering connections and to encourage a wider audience to embrace the platform. To achieve this, our team meticulously identified over 40 influencers from India and Bangladesh, aligning their profiles with the campaign's ethos.
The influencers became the voice of the campaign, sharing poignant anecdotes and relatable experiences across their social media channels. Each post was crafted to resonate with their audience, showcasing how BOTIM seamlessly integrates into daily life, transforming the way individuals stay connected with their loved ones.
The success of the campaign was multifaceted. From a surge in engagement metrics - including likes, shares, and comments - to the creation of authentic, relatable content, the campaign achieved its intended goals. The influencers' posts, adorned with the #TheNewMeCalls hashtag, garnered high engagement, amplifying the message of staying connected with BOTIM not just regionally but on a global scale.
Our team played a pivotal role in curating this success story. Understanding BOTIM's campaign requirements, we meticulously curated a diverse pool of influencers who resonated with the brand's values. Our team facilitated seamless collaboration, ensuring the influencers' narratives seamlessly blended with the essence of #TheNewMeCalls.