[Case Study] Slice, Connaught Place
About the brand
Slice is delivery and dine-in outlet in Connaught Place, Delhi. Their menu included fast food items such as Pizzas, Burgers, Wraps, Beverages & other snack items.
When they started working with us, they were newly launched and were hardly doing any orders online (2-3 orders at max). The lovely thing about our client was that he had a rich experience working in the food and beverage industry so not only did he have a lot of brilliant ideas for his operations and menu but also, understood that in order to attract customers to a new brand.. patience, money and commitment is required.
It is always exciting to work with clients who are receptive and open to doing things that push them out of their comfort zone.
1. Newly launched outlet
2. Poorly optimized online ordering pages
3. No content
4. No Photoshoot
5. Basic delivery process
We started with optimizing their entire online platform not just with content and attractive images but redesigned their online menu in a way that required minimal scrolling and was customer friendly.
Post optimization, it was time to attack. We promoted the outlet rigorously with offers and ads.
Incase of slice, we saw a gradual increase in the number of orders. (our process isn’t going to make you a famous brand overnight) good things come to people who know how to wait. In the first month we jumped to 100-150 orders/month in the first month and as we were in the 2nd week of the second month.. Our efforts started giving us fruits. (refer to the screenshot below)
By the end of 90 days, Slice ended up doing over 300-330 online orders/month (they have dine-in customers too) and now the graph is only gonna go up!
If you’re a newly launched cloud kitchen or a restaurant and are looking for a reliable way of generating sales… click here & get started NOW with the process that has shown incredible results to so many of our clients.